Yesterday I provided a link to a report from the Brookings Institute about changes in population and where people live in Missouri and showed a chart using results from a conservation opinion survey about how Missourians worry about several conservation issues. In the chart, I included an overall total for the responses of "only a little," "a fair amount," and "a great deal."
It is often useful in survey analysis to compare the different responses to a question and look beyond the overall totals.
In the chart here, I have broken out the responses for each issue. Note in the chart that as the overall total level of worry for a specific issue increases, the number of Missourians who worried "only a little" decreases (the red shaded areas on the left) and the number that worry "a fair amount" stays about the same (the yellow shaded areas in the middle). It is the number of Missourians who worry "a great deal" that steadily increases as the overall level of worry increases (the green shaded areas on the right).
This suggests increasing awareness and concern for the conservation issues that have the highest levels of worry. Something about the issue itself has a stronger emotional meaning or seems more important. It could be that the issues that have the highest level of worry seem closer, or more personally "real" to Missourians.
Tomorrow, I'll look at just the top two responses for each conservation issue in the question. I want to see how the issues compare using the strongest levels of concern, including the responses of "a fair amount" and "a great deal," to see if this "top two" approach provides a different perspective about the level of importance of these issues to Missourians.
It is often useful in survey analysis to compare the different responses to a question and look beyond the overall totals.
In the chart here, I have broken out the responses for each issue. Note in the chart that as the overall total level of worry for a specific issue increases, the number of Missourians who worried "only a little" decreases (the red shaded areas on the left) and the number that worry "a fair amount" stays about the same (the yellow shaded areas in the middle). It is the number of Missourians who worry "a great deal" that steadily increases as the overall level of worry increases (the green shaded areas on the right).
This suggests increasing awareness and concern for the conservation issues that have the highest levels of worry. Something about the issue itself has a stronger emotional meaning or seems more important. It could be that the issues that have the highest level of worry seem closer, or more personally "real" to Missourians.
Tomorrow, I'll look at just the top two responses for each conservation issue in the question. I want to see how the issues compare using the strongest levels of concern, including the responses of "a fair amount" and "a great deal," to see if this "top two" approach provides a different perspective about the level of importance of these issues to Missourians.
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